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Business must go on – Yves Hayat


(…) What will archaeologists in another galaxy discover? Signs, logos… the same ones at all corners of the planet?

Yves Hayat - Business must go on (Vuitton)


Major companies who now decide on our dreams, desires, tastes, have replaced the temples where our ancestors sought well-being and comfort. Yves Hayat confronts us with this reality, without judgment or proselytizing.

These six artworks attest to it. From a distance, some people will distinguish a soft landscape punctuated by a touch of color. Getting closer, no need captions. We enter through these windows into a silent and lifeless world in ruins where only some indestructible buildings are spared. Perhaps you will hear the wind blowing away a piece of scrap metal or blowing the leaves of an olive tree. Even explosions seem suspended in air. There is an absolute peace and quiet, a mildness almost without complaints or diaВtribes.

Globalization, standardization, sterilization … There are some well oiled machines that fail to recognize the crisis and resist to the chaos. No message, just a visual and critical report without violence. It’s the strong demonstration of an artist’s work, who is as humble as his topic is direct. (C. Rougeron)