The project was created to promote the reading of books. Nowadays, people are moving away from reading, mainly because of the ubiquitous Internet.
We forget how important books are. Studies have shown that staying mentally stimulated can slow the progress of Alzheimer’s and Dementia, since keeping our brain active and engaged prevents it from losing power. No matter how much stress we have, it all just slips away when we lose ourselves in a great story.
The intention of the project is to use photographs to show that it is possible to have such a place to read literally anywhere and anytime. Of course, I do not want people to sit on a wooden construction, on a tram’s floor, on a busy sidewalk or in the pit. It is a deliberate exaggeration and hyperbole because I want everybody to notice the meaning of the project without having to think about it for a long time.