“Everything you can imagine is real.” Pablo Picasso
Is it possible to draw Malevich? No – no, “Malevich” – namely Malevich. Or Cy Toumbli or Mark Rothko? Today it is possible.
Exactly 100 years ago, the artist Marcel Duchamp found a revolutionary solution: work with information, bypassing the stage of a work of art. Thus was born the “ready-made”. Today – after the digital revolution – everything is information. Artists converted into information not only their work, but also his life, reflection, biography and outlook. Not the work itself is the aim of the artist – and, at least – a reference to it in the feature stream -.. Ie information. Information today is God. Information – like an order. All because of her, all for her. Does this mean that the artistic production itself becomes meaningless? No – just lose it earlier, archaic features and starts to translate into unprecedented forms and beings before. For example – no longer need to insist on self-identity, expressed in their own language. After all, that in fact the language of the artist – a cocktail of different artists, fashion, styles, preferences, opportunities, talent, etc., mixed in one’s head… But the same (with the exception of professional talent) takes place in the viewer’s head. So is not it better to connect these two information streams to each other directly – as in a confidential conversation – and enjoy the result. Especially as the latest revolutionary digital technology provides this capability today, without killing the idea of painting – as the identification of the idea of the person signing. I must say that in the literature of similar experiments at the dawn of Russian postmodernism exercised Vladimir Sorokin.
Project IPAINTING 2.0 – is an attempt to transform the idea of traditional painting in the new digital era. translation difficulty is that there is no real texture in digital images. whether a digital image be able to be as expressive as a real, if it can be interesting to hold the attention. The rapid changes in the digital space gives an affirmative answer. With the digital painting work still few, but well-known artists – such as the Japanese Takashi Murakami or Englishman David Hockney. And perhaps soon invented a new generation of printers, reproducing the texture will be able to print the works started today with unprecedented quality ever. So what can we say – the product works for the future. No wonder the company Adobe has turned its attention to kustokusto project. However, the virtual environment, and today it is self-sufficient, to qualify for independent representation in the art world.