Onformative Studio |ANIMA

Onformative Studio is a Berlin based , focusing on digital art and design in different media.

Onformative Studio , Guided by an emotional approach, constantly search for new forms of creative expression. Through an experimental practice we create meaningful works to challenge the boundaries between art, design and technology.

Founded by Julia Laub and Cedric Kiefer, onformative has been evolving and refining itself since 2010.Fluid shimmering patterns flow around a luminescent orb suspended in space as tones oscillate in the room. »ANIMA« is an entity that modifies sound and visuals as it reacts to and forages in its environment. This continuous exchange between viewer and sculpture unites them in a perpetual discourse through an interactive soundscape and visuals.

ANIMA is a sculptural installation developed to explore the relationship between itself and its surroundings through the use of movement, texture, light and sound. The installation consists of a giant glowing sphere measuring two meters in diameter. This larger-than-life entity is suspended from the ceiling, as if in mid-air, in a darkened room. The luminescent sculpture acts as the sole light source for the space, drawing viewers in as it reacts to their presence. Visuals of a viscous metallic fluid envelop the globe’s surface creating an intriguing and mysterious ambiance as textures distort and flow around the shape. The reaction of the programmed light formations is a remediation of the surroundings, feasting on its environment to create an immersive and interactive experience of light and sound.