Photographer Hugh Kretschmer takes us on a surreal journey with his vast portfolio of conceptual work.
He playfully visualizes scenes and provides literal interpretations, with a little photo manipulation, of ideas like an “enveloping sea” which features a sea of actual envelopes. Kretchmer’s work is teeming with puns that take you out of your comfort zone and and awaken the mind. Without knowing the title of each witty image, a sort of game is created where the spectator tries to pinpoint what idiom or idea Kretschmer is creatively translating.
For Men’s Health Magazine and an article on embracing death as much as life.
Advertisement for Frazer Paper Company
One in a series of images for article on depression for Popular Science Magazine.
Writer of the article lost sixty pounds and chronicled the experience. Men’s Journal Magazine
The false idea that man is the center of the universe.
Lead illustration for article on self-publishing for Fast Company Magazine.
Finding the courage and self-worth to listen to that little voice inside of each of us. Oprah Magazine
One of two images for an article about identity theft for GQ Magazine.
Hugh Kretschmer website