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The Face of the power

The Face of the power – it psychological portrait of hidden emotion of famous people.












The Face of the power – it psychological portrait of hidden emotion of famous people.

It’s prolong art Transaction’s ideas

Art transaction (Wiki, Financial transaction, an agreement, communication, or movement carried out between a buyer and a seller to exchange an asset for payment), was found by Leni Smoragdova — as one of the streams of conceptual art, that emerged by the beginning of 2010-ies in London. Main symbols are hidden human faces, symbolism and psychology’s ideas.

A Transactionperson – a set of a certain functional

Transactionphilosophy – a means of showing the transaction rules imposed by society and as a result – appearance of the Hidden Faces in it.

2012, Amsterdam – The idea of the art of the transaction have been declared by Leni Smoragdova in one of her performances under the slogan “we are children of the transaction, we are children without faces”

General characteristics: The philosophy of art transaction arose as a reaction to the cult of the “Golden calf” of the generations of the 80’s – 00’s, thereby, in the opinion of transaction, put people in the condition of loss of spiritual realities and propaganda “hidden faces”.

This trend was largely influenced by the works of Ericksonian hypnosis / Milton Erickson Milton G. Erikson, 1901 – 1980, and global contradictions of the society of the 21st century: striving for harmony and the loss of moral values, where, according to followers of the transaction, there was a main break. The main purpose of the transaction is finding a balance between the spiritual and the material world.

“Rags, Chicks, Cars” this term created by therapist Kovalev Sergey Viktorovich – was taken by transactioners as the basis of designation of the thinking society of the 21st century.

Transaction acts as a litmus paper that demonstrates critical reality, its main task is to remind everyone through shocking art that there is always a choice and only a particular person decisions define his or her future.
Transaction is a mixture of psychology, religious teachings, in particular Judaism and techniques of shocking art.
Picture illusions, naked human figures with hidden faces, and black geometric shapes are natural for the style of the art of transaction
Transaction originates from surrealism, expressionism, cubism, and initially was influenced by such artists as Munch, Miro, Chelles, Malevich.
In movies and pop culture the basics of transaction can be found in Pink Floyd’s “Another Brick In The Wall”, “The Trial”, Lars von Trier’s “Dogville”, Andrei Tarkovsky’s “Stalker”, Georgi Daneliya “kin-DZA-DZA!”, Stanley Kubrick’s “Eyes wide shut”.

History of Philosophy The Transaction
Autumn 2012, Amsterdam: Leni Smoragdova in her performance for the first time used the term “Transaction” in the form of a slogan:

“We are the children of war
The War is money,
The Money has no face
It is as simple as a transaction
We are the children of the war, we are the children without faces”

The most accurate description of this trend in art one can find in an Essay “Transaction”, written by artist Leni Smoragdova

The art Transaction goes beyond just images or ideas, it increasingly begins to acquire a certain social and psychological context, based on the works of well-known therapists.


By Leni Smoragdova